Influencer Analytics Tool for Instagram
Influencers are Instagram users who have established credibility and an audience and who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s influencers are users that employ your brand hashtag and have the largest number of followers.
You should closely monitor your metrics if you take running your Instagram account seriously. Sadly, Instagram doesn’t make it simple if you have a personal profile because it seems like they don’t take you seriously! But as soon as you switch to a business profile, you may start accessing a lot more helpful data.
We’ve already talked about the advantages of switching to an Instagram business profile as well as how to do so. Gaining access to Instagram Insights, which gives you a variety of insights and performance data for typical Instagram users, is one of the finest advantages. For users with business profiles, there are also a good number of Instagram analytics solutions available, some of which are even free.
10 Free Instagram Analytics Tools To Have in 2024
1. Brand24
Brand24 makes social media monitoring reachable and valuable for everyone. As part of this, you can use it to expand on Instagram’s native insights.
Brand24 collects insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, monitor multiple hashtags, and provide a list of trending hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data to go with Instagram Insights’ quantitative data.
You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary if they indicate that your content is not exactly what they’ve been looking for.
Brand24 generates a list of 100 trending hashtags based on your pre-defined keywords. You can use the hashtags to boost your brand awareness and increase your reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media.
You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the one most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.
While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $79 per month.
Brand24 is a brand monitoring and social listening tool powered by AI. It helps measure the buzz around your brand or products through advanced analytics.
Key Analytics Features
- Influence Score
- Sentiment Analysis
- Alerts
- Data Exporting
- Filtering
- Mentions Feed
- Discussion Volume Chart
- Marketing Analytics
Packages
- Individual ($79 per month): 1 user, 3 keywords, 2K mentions monthly, updates every 12 hours
- Team ($149 per month): Unlimited users, 7 keywords, 5K mentions monthly, hourly updates
- Pro ($199 per month): Unlimited users, 12 keywords, 25K mentions monthly, real-time updates
- Enterprise ($399 per month): Unlimited users, 25 keywords, 100K mentions monthly, real-time updates
Pros and Cons
Pros
- Easy-to-use platform
- Coordinated follow-up process
- Real-time monitoring
- Simple organization on the platform
Cons
- A mobile app could be better
Features and Pricing
- Audience Segmentation
- Competitive Analysis
- Configurable Alerts
- Customer Engagement
- Dashboard
2. Iconosquare
Manage your social media and your analytics all in one place with Iconosquare. This platform allows you to schedule new posts, monitor what people say about your industry or brand, and track your Instagram analytics. It also provides analytics that show trends related to engagement, impressions, posts’ reach, and how your Instagram Stories perform. It gains insights by tracking hashtags, comments, mentions, tags, competitor activity, user behavior, and over 100 other metrics.
Iconosquare offers a two-week free trial and a selection of free tools, such as a full Instagram audit. The Instant Instagram Audit tool can run a quick audit of your Instagram Business account and assess if it’s well optimized or not. The tool then provides recommendations on how the account can be optimized to improve its performance.
Beyond Instagram, Iconosquare provides tools that support streamlined management and analytics of accounts on Facebook, Twitter, LinkedIn, and TikTok.
Iconosquare is a powerful platform for social media analytics and management. It offers a suite of advanced tools that help you manage the performance of your content, monitor analytics, automate postings, and more.
Key Analytics Features
- Advanced analytics (account, posts, tags, mentions, stories, community, etc.)
- Tracking (comments, mentions, hashtags, posts, etc.)
- Reporting (account analytics, competitor, company-branded PDF, dashboard, etc.)
- Engagement Insights
- Rapid Exports
- Custom Dashboard
Packages
- Single ($29 per month): 1 user
- Teams ($49 per month): 10 social profiles, 10 users
- Custom (on request): 10 social profiles, unlimited users
Pros and Cons
Pros
- Evolving functionality
- Industry benchmarks
- Competitive analysis features
- Excellent automated posts
Cons
- Customer support may not be helpful
- Some features may glitch
- Some platforms are not included
Features and Pricing
- Analytics
- Automated Publishing
- Contact Management
- Keyword Filtering
- Multi-Account Management
3. Analisa
Analisa.io is an influencer marketing platform that focuses on Instagram analytics. Not only does Analisa provide you with all the data related to your Instagram activity, but it also analyzes it to help you better understand what the numbers mean.
Analisa does offer a free service that provides you with much of the raw data. However, you need to buy their Premium Plan if you want in-depth analysis.
You can run two kinds of reports with Analisa. An @Account Report can give you an in-depth analysis of an influencer’s profile and activity, while hashtag reports can be used to monitor campaigns.
An @Account Report includes a wide range of stats, including:
- Engagement Rate, Like Rate, and Comment Rate
- Average Engagement Rate
- Total Posts (which actually doesn’t do what it says; instead, it shows average posts per day, per week, and per month, with an interactive graph to drill down to specific dates.
- Tags and Mentions
- Posting Map
- Posting Activity and Audience Engagement
- Average Likes and Comments Per Post and Average Engagement Rates
- Total Posts (Weekday Breakdown)
- Caption Words and Hashtags Most Used
#Hashtag reports for your campaigns include:
- Audience and Engagement
- Total Posts
- Total Follower Reach
- Total Engagement
- Geolocation
- Average Engagement Per Day
- Total Engagement Per Day and Total Follower Reach per day
- Posting Activity and Audience Engagement
- Caption Words and Hashtags Most Used
- Participation
#Hashtag reports also go into depth about your influencers’ performance, so you can see which influencers did the best and which ones you’ll probably want to pass on next time around.
Analisa.io is a social analytics platform powered by AI. It can help you analyze hashtags, social media posts, and public profiles to gain insights into followers and other users.
Key Analytics Features
- Profile Comparison
- Engagement Activity and Performance
- Reach and Impression Analytics
- Overview: Insight Performance
- Location Tag Heatmap
Packages
- Basic (Free)
- Premium ($69.00 per month)
- Plus ($149.00 per month)
- Pro ($239.00 per month)
Features and Pricing
- Campaign Reporting
- Content and Influencer Optimization
- Audience and Competitor Analysis
- Follower Demographics and Authenticity
- Historical Data and Analytics
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4. HypeAuditor
HypeAuditor is a vast database powered by artificial intelligence that’s indexed nearly 3 million Instagram profiles. Aside from holding a wealth of information, it can clearly distinguish real influencers from those who pretend to have the status but really only have fake followers.
HypeAuditor was purpose-built for fraud detection. It analyzes influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with.
It all starts with the Audience Quality Score (AQS), which judges an influencer’s actual value from 1 to 100. You can feel comfortable with influencers who score >70. It gives you a good indication of how many of an influencer’s followers are quality, too.
HypeAuditor doesn’t just provide the stats; it indicates the quality of many metrics, e.g., engagement rate, authentic engagement, follower reachability, and much more.
HypeAuditor doesn’t have a free plan, but being pay-as-you-go, it doesn’t cost much if you have minimal usage needs. Moreover, the platform offers several free tools you can use for your Instagram analytics. These free tools include an AI-powered Instagram Post Advisor, an Instagram Engagement Calculator, an Instagram Lookalike Finder, an Instagram Post Engagement Rate, and a Trending Instagram Hashtags by Country Tool.
From a follower authenticity tool, HypeAuditor has grown and transformed into a comprehensive influencer marketing platform. Powered by AI and other advanced technologies, it empowers brands to track and analyze hundreds of metrics on Instagram, YouTube, TikTok, Twitch, and X (Twitter).
Key Analytics Features
- Reports and Dashboards
- Report Customizability
- Report Exporting
- Social Analytics
- Competitor Analysis
- Follower Analysis
- Post Performance
Packages
- HypeAuditor does not publish its pricing and packages. Interested clients can contact them and get customized plans according to their specific needs.
Features and Pricing
- Search/Discovery
- Campaign Reporting
- Influencer Analysis
- Audience Analysis
- White-label reporting
- Fake Follower/Fraud Detection
5. Instagram Insights
All business profiles automatically gain access to Instagram Insights, Instagram’s free “in-house” analytics tool. It gives data on your follower demographics and actions, along with analytics about your content.
Once you convert a personal account to a business account, you will see insights relating to the content you post after you make the switch. You can access your Instagram insights in multiple ways, including your profile, individual posts, and your stories.
You will find a summary of the data for the content you’ve posted in the last seven days. It also shows you how many followers you have and how many you’ve gained in the past seven days. Likewise, it shows you the total posts you’ve made and how many you’ve added in the last week.
Further down, you will find data such as total impressions, reach, and profile views for the past seven days. You can swipe to view website clicks and call-to-action button clicks: call, email, and directions.
Instagram Insights is a built-in tool available on the Instagram mobile app. It can be used to monitor content performance and check out trends on the platform.
Instagram Insights includes considerably more statistics, including:
- a summary of your follower demographics
- data for individual posts
- insights from your Instagram Stories
- paid promotions data (if you have it)
Key Analytics Features
- Account Reach and Engagement
- Content Interaction
- Followers Insight
- Number of Plays
Packages
- Instagram Insights is free to use on the mobile app.
Features and Pricing
- Recent Highlights
- Insights Overview
- Content Performance
6. Sprout Social
Sprout Social has a suite of tools dedicated to Instagram management. These tools allow businesses to streamline content calendars, comment management, hashtag monitoring, report generation, and other tasks.
As part of its comprehensive solution for Instagram success, Sprout Social also enables multi-profile management, a full social CRM toolset, tracking and monitoring, post-level performance insights, and presentation-ready reports.
While its free social media tools are limited to an image resizer, a posting tool, and pre-formatted templates, you can try out its basic features for 30 days for free.
Sprout Social is a comprehensive social media management platform designed for businesses, marketing professionals, and brands. It offers solutions for brands, agencies, and enterprises looking to grow their presence on Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and other social media platforms.
Key Analytics Features
- Intelligent Instagram Monitoring
- Post-Level Performance Insights
- Follower Growth and Engagement Metrics
- Competitor Campaign Insight
Packages
- Standard ($249 per month)
- Professional ($399 per month)
- Advanced ($499 per month)
- Enterprise (Custom pricing)
Pros and Cons
Pros
- Easy-to-navigate interface
- User-friendly publishing calendar
- Robust reporting
- Competitive analysis features
Cons
- Expensive price tag
- Support can be slow
- Lack of native support for some social networks
Features and Pricing
- Content Calendar and Scheduling
- Collaboration Toolkit
- Smart Inbox
- Customer Relationships Management
- Analytics and Reporting
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7. SocialBook
SocialBook provides AI-powered data analytics for any Instagram, YouTube, or Twitch influencer. It provides you with detailed data analytics for any influencer. Although you will need a membership for serious analysis, you can view some data for a limited range of influencers using the SocialBook Checker plugin on Instagram and YouTube. You do need a paid plan to do an advanced search, however.
You will find a wide variety of stats for your influencers. Obviously, the data for Instagrammers varies from what SocialBook provides for influencers on YouTube or Twitch.
Each Instagram influencer profile begins with basic stats, like total followers, likes, and posts. This is followed by a cost in “BoostCoins” to see more details about the influencer and the channel’s primary language. BoostCoins are a virtual currency on SocialBook. More importantly, SocialBook also gives each influencer a Boost Score, a score from 0 to 100 based on how powerful they believe an influencer to be.
They follow this with the top ten tags the influencer uses in his or her posts. The next section includes a range of recent posts made by the influencer, showing the number of likes and comments for each post.
SocialBook then provides an estimated price range based on an influencer’s historical performance and subscriber behavior, as well as an estimated cost per 1000 likes.
The rest of each influencer’s page includes much more detailed analytics. These include multiple impression and engagement stats, split up in almost every way imaginable. It also analyzes audience demographics and interests.
SocialBook is an influencer marketing intelligence platform that gives users access to real-time and in-depth information from a massive database of millions of influencers and users.
Key Analytics Features
- Performance Prediction
- Unlimited Search
- KPI Tracking
- Competitor Tracking and Monitoring
Packages
- Platinum ($499 per month)
- Enterprise (custom pricing)
Features and Pricing
- Influencer Database
- Influencer Payout Management
- Competitor Monitoring
- SocialBook Checker
- Dripping Email and Social mail
8. Pixlee Turn-To
Pixlee TurnTo offers a free tool where you can create shareable weekly reports with analysis and metrics that help you drive more engagement and attract new followers.
You can use Pixlee’s data to identify social media influencers, find brand advocates posting about your brand, and connect with social influencers and brand advocates. You can also monitor conversations and identify top-performing content
It includes hashtag statistics and tracking, growth in Instagram followers, and the data needed to identify your most engaging posts.
Pixlee TurnTo is an influencer platform that allows for UGC management and content creation and provides Instagram follower tracking tools and review management in one place. It integrates your influencer content with other marketing channels.
Key Analytics Features
- Influencer Link Tracking
- KPI Tracking
- Social Engagement Metrics
- eCommerce Conversions
Packages
- Pixlee TurnTo does not publish its pricing and packages. Request a demo to discover how they can tailor solutions that fit your needs and budget.
Features and Pricing
- Content Amplification
- Search/Discovery
- Influencer Relationship Management
- Influencer Marketplace
- Team Collaboration Tools
- Content Review
- Content Library
- Campaign Management
- Campaign Reporting
9. Emplifi.io
Emplifi.io provides a free Instagram analytics tool for both personal and business profiles. It gives you statistics on your most popular Instagram posts, so you can track your success and learn what gets your audience double-tapping.
If you have more advanced Instagram needs, then you will find more advanced capabilities in the Emplifi.io unified marketing platform, an AI-powered social media marketing suite. You can manage your social media accounts smarter by using AI to discover what posts to promote, when to publish them, and which audience segments to target. Emplifi.io allows you to take their suite for a test run in a quick-to-learn personalized trial.
Emplifi is a customer engagement platform dedicated to connecting brands and consumers on social media channels and beyond.
Key Analytics Features
- Customer Intelligence
- Competitive Benchmarking
- Content Velocity and Visibility
- Dashboards and Reporting
Packages
- Emplifi does not have set pricing or packages. Sign up for a free trial to discover the ideal setup for your specific needs and budget.
Features and Pricing
- Content Hub and Creators Suite
- UGC Management
- Unified Analytics
- Multi-channel Engagement
- Product Feed Integration
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10. Brandwatch Consumer Intelligence
Brandwatch’s tool Listen provides a range of analytics to build an effective social strategy and inform day-to-day execution on social media.
You can analyze engagement with your posts, discover fans, and identify your top content. It monitors engagement with your Instagram accounts continuously, giving you the latest insights as they happen.
Although plans range from $49 to $199 per month, you can take a free Instagram account checkup. The free Instagram analytics checkup connects with Instagram to analyze the last 30 days of activity on your account, including your posts and engagement from your fans, to give you critical insights into how to improve.
Brandwatch has a social media management platform you can use to manage Instagram along with your other social media channels. This gives you access to a social listening tool, centralized social CRM, custom dashboards, and other advanced tools.
Key Analytics Features
- Sentiment analysis
- Historical data
- Over 100 million data points are online
- Mentions monitoring
Packages
- Brandwatch does not have standard pricing or packages. Its products and services are fully customized according to each client’s needs. Book a meeting with them to learn what packages they can offer your business.
Pros and Cons
Pros
- Goes beyond mere social listening and monitors dozens of sources
- An astounding amount of data (12+ years worth) yields powerful insights
- Data visualization is impressive in its ability to sum up the numbers at a glance
Cons
- Advanced boolean queries must be typed from scratch
- Overwhelming amount of data and filtering options require more than tech savvy to use the software
Features and Pricing
- Content Calendar
- Ad Campaign Automation
- Performance Tracking and Benchmarking
- Audience Data
- Social Listening