TikTok analytics tool free
Make an appearance on TikTok if younger millennials and members of Generation Z make up the majority of your target audience. It was the second-most-downloaded iPhone app in 2022. It was also the most downloaded app globally in 2022 when Apple and Android downloads are combined.
Users from every corner of the globe not only downloaded but also made use of TikTok. This is what matters most, after all. TikTok presently has far higher interaction than YouTube and Instagram, according to data from Upfluence. On TikTok, for instance, microinfluencers had engagement rates of about 18%, which is nearly six times greater than on Instagram.
Setting goals ought to be one of the first things you do before starting a marketing campaign. You will require the use of a TikTok analytics tool free in order to determine whether you have finally met your campaign goals. These tools have the capacity to gather all the information required to assess your progress and make adjustments to your TikTok campaigns to make achieving your objectives simpler.
We have searched the entire internet for the top TikTok analytics tools free accessible right now. We anticipate that this list will only get longer as more social media analytics products incorporate TikTok functionality into their offerings, given how new the platform is.
TikTok Analytics Tools and How They Work For Content Creators
The top 17 TikTok analytics tool free for 2024
1. Brandwatch Consumer Intelligence
Brandwatch’s tools for social media marketing, consumer intelligence research and analytics, and influencer marketing are impressive. It might take some time for the company to fully streamline all their products and services to make their platform easy to use, but even now, each distinct part of their platform is quite powerful.
A new addition is TikTok support, which is as noteworthy as their analytics for other social media channels. Users can pull data for social performance for each campaign or for TikTok in general. You’ll even be able to see how people discover your content, which can lead to improving your channel’s reach.
Brandwatch is tagged at $108 a month for its Essentials plan, perfect for small businesses. Bigger companies can book a meeting to talk about their requirements and pricing.
Key Features
1 | Audience module for a unique and thorough understanding of your social media audience |
2 | Key data analytics for reach and engagement |
3 | Analysis of how people discover your content |
Pros and Cons
Pros
- Goes beyond mere social listening and monitors dozens of sources
- An astounding amount of data (12+ years worth) yields powerful insights
- Data visualization is impressive in its ability to sum up the numbers at a glance
Cons
- Advanced boolean queries must be typed from scratch
- Overwhelming amount of data and filtering options require more than tech savvy to use the software
2. Loomly
Loomly’s suite of TikTok Analytics Tools free is a testament to their commitment to social media excellence. The platform’s analytics capabilities are robust, offering real-time insights that are crucial for TikTok content strategizing. With Loomly, you can delve into detailed accounts and post metrics and utilize data filtering to make informed decisions.
Their TikTok support is as comprehensive as their analytics for other platforms, allowing you to track campaign performance and audience interactions. This insight is invaluable for enhancing your content’s reach on the platform.
Loomly’s pricing begins at $35/mo for the base plan ($26 if billed annually), making it a viable option for medium- to large-sized businesses. Plans go up to enterprises, with pricing available upon request.
Key features
1 | Automated publishing to streamline your TikTok content delivery |
2 | Automated post reviews |
3 | Facebook and LinkedIn audience targeting |
4 | Data filtering and time-specific period comparison |
Pros and Cons
Pros
- Intuitive management tool
- Inexpensive
- Easy to learn platform
Cons
- Requires additional integrations for some social publishing
- Too many bots may bother users
- Calendar function may be hard to access
3. Sendible
Sendible enhances your TikTok marketing efforts with its comprehensive analytics tools. The platform’s extensive reporting capabilities, including over 200 metrics, provide robust support for TikTok analytics. Sendible enables you to create custom reports that shed light on content performance, integrating seamlessly with Google Analytics to provide a full spectrum of insights.
With Sendible, you get a nuanced understanding of campaign performance and content discovery, aiding in optimizing your channel’s reach.
With a starting price of $29/month for the Creator plan, Sendible offers a scalable solution to meet diverse marketing needs. Plans scale up to expansion at $399/mo, with an additional custom plan available upon request.
Key features
1 | Single-click engagement reports |
2 | Building presentation-ready reports |
3 | Drag-and-drop report interface |
4 | Tools to identify optimal posting times for TikTok |
4. Brand24
Although Brand24 is not a full-scale TikTok analytics tool free, you can use it to track the usage of your hashtags on TikTok, along with Twitter, Instagram, and Twitch. It is primarily an effective method of monitoring your brand or product on the Internet. It is also a tool that measures the buzz around your brand, product, or keyword.
With Brand24’s Hashtag Analytics tool, you can discover the volume of hashtag mentions, their social media reach, sentiment, and the most influential profiles using them. It is an all-in-one hashtag analytics tool. You can track the volume chart to see how your hashtags are trending. Then, use hashtag analytics to find out what social media reach they generate across social media platforms and other sources. Brand24 gives you instant notifications about changes in hashtag performance, so you know when your hashtags go viral.
Key features (of Brand24 Hashtag Analytics)
1 | Tracking the reach of your hashtags |
2 | Discovering influencers using your hashtags |
3 | Finding the most active profiles using your hashtags |
5. Iconosquare
Iconosquare is a social media analytics and management platform that has just added TikTok to its social networks, alongside Instagram, Facebook, Twitter, and LinkedIn. They consider their product to be complementary to the native analytics available of TikTok.
Iconosquare provides the necessary analytics to help influencers and brands to understand if they’re on the right track to a successful strategy and have the ability to make conscious decisions thanks to reliable data.
You’ll find three tiers of pricing: Pro (targeting small businesses and professional marketers), Advanced (targeting marketing teams), and Enterprise (best for agencies and larger social media teams). Pro begins at $49/mo when billed annually.
Key features
1 | Performance and engagement measurement |
2 | Individual video-detailed analytics |
3 | The most engaging videos |
4 | Best time to post |
5 | Views history / Likes history / Comments history / Shares history / Post history & density |
6 | Media lifespan |
7 | Chart export |
6. PromoRepublic
PromoRepublic’s TikTok Analytics Tools free offer a detailed and customizable approach to understanding your social media performance, with a particular emphasis on TikTok. The platform provides insightful reports on content reach and engagement, enabling you to pinpoint performance gaps and adjust your strategy for maximum impact.
PromoRepublic’s toolset is designed to cater to the unique needs of marketers and diverse clients, offering scalable solutions that adapt to your business’s growth.
Starting at $49 per month for small businesses, PromoRepublic presents an affordable entry into TikTok analytics, with the potential for custom solutions for larger operations.
3 Steps To Get Free Food on DoorDash Without Paying
Key features
1 | Customizable reporting for a detailed analysis of TikTok performance across multiple locations |
2 | Post-performance insights to track engagement |
3 | An intuitive interface that simplifies the analytics process |
4 | Google Business Profile integration |
7. Analisa
While Analisa is still relatively new (it was launched in 2019), it is already empowering brands in more than 57 countries. Powered by artificial intelligence, it is aimed at influencers, brand marketers, media publishers, and agencies. With Analisa, you will get access to raw data, such as the number of likes, as well as analytics (an analysis of this raw data).
While Analisa does offer a free plan, it, sadly, includes data or analytics for only recent posts. If you want to use it for all posts and activities, you will have to sign up for one of its three paid plans. The cheapest plan starts at only $59 per month, but it offers data for only Instagram. So, to be be able to use it for TikTok, you’ll need to sign up either for the Plus plan ($109 per month) or the Pro plan ($199 per month).
Key features
1 | Follower audience demographics |
2 | Campaign reporting |
3 | Content analysis |
8. YouScan
YouScan is a social media AI tool. But it goes well beyond the usual metrics from other tools; YouScan monitors thumbnail content, trends, post description, and visual analysis.
For visual analysis specifically, the AI powered platform has the ability to present data on scenes, demographics, logos, and activities. These have not yet been incorporated in most metrics out there, and they can give much-needed social listening insight for your marketing strategy.
Detailed pricing is available upon request, but YouScan could be worth the investment if you want to strengthen branding reputation, analyze your marketing campaigns, trace trends and viral content, and find the right influencers.
Key Features
1 | Competitive Analysis |
2 | Configurable Alerts |
3 | Influencer Tracking |
Reputation Management |
Pros & Cons
Pros
- Excellent mentions search function
- Intuitive interface
- Simple keyword set-up
- Simple third party integrations
Cons
- Expensive price points
- Limited customer service languages
9. Storyclash
With Storyclash, you can keep track of your brand, influencer campaigns, and competitors on the platform. Similarly to TrendTok, you can also use Storyclash to discover what is currently trending. The advantage of this feature is that it can help you to improve your marketing strategy. By browsing through thousands of trending videos, you can get countless content ideas to include in your next campaign.
They offer three pricing options, Starter, Pro, and Enterprise.
Key features
1 | Benchmarking your brand against its competitors in the industry |
2 | Reports of your influencer campaigns |
3 | Finding brand mentions on TikTok |
10. TrendTok
The TrendTok app helps influencers to track, identify, and forecast TikTok trends by location, category and location. This information can help you to take advantage of upcoming trends earlier so that you can create viral videos and, ultimately, get more followers organically. Thanks to the use of artificial intelligence, the trend suggestions are also personalized for you. You can then save your favorite trends so you can easily keep tabs on how these perform.
Key features
1 | Analytics on new, rising, and falling trends |
2 | Trend prediction with the help of AI |
3 | Personalized trend suggestions |
Pros & Cons
Pros
- AI-powered predictive trend analysis of people, places, and categories
- Personalised curated list of trends
- Save trending sounds for later use in the TikTok App
Cons
- iPhone only
- Trends are sounds/songs only
11. Pentos
Pentos basically offers two features: monitoring and analytics. As this article is about analytics, we will focus only on the latter feature. With the analytics feature, you can keep track of your organic activation campaigns and unlock comprehensive performance data for profiles, posts, hashtags, and songs. Using these valuable metrics for videos, songs, and hashtags, you can engage new users to grow your audience.
25 Free Giveaway Websites That Really Work in 2023
Key features
1 | Song analytics |
2 | Video analytics |
3 | Profile analytics |
4 | Hashtags analytics |
5 | Weekly performance reports |
6 | Export data as CSV or PDF |
7 | Data sorting |
12. Popsters
With Popsters, you can compare and evaluate the efficiency of your TikTok posts. For example, you can check which type of posts are the most popular among your target audience or evaluate performance indicators like the time of posting or hashtags included.
Its pricing works a bit differently than most other tools. Instead of basing its pricing on the features included, the pricing of its plans is based on the period of historical data that is available. Popsters offers 30-day access for only $9.99, while for a year’s access you will have to pay a once-off special price of $49.99. All the plans are for only one user and one social network.
Key features
1 | Sorting of posts |
2 | Filtering of posts |
3 | Exporting to XLSX, PPTX, PDF |
4 | Statistics of activity in graphs |
13. Exolyt
While some of the other platforms offer analytics for other social media platforms like Instagram as well, Exolyt is solely focused on TikTok. Aimed at agencies, influencers, content creators, and marketers, you can use it to track statistics, view analytics, and get a better understanding of engagement.
One of its most useful features is that you can compare two TikTok profiles side by side. Not only can you find out basic information like which influencer has a bigger following, but also which influencer has more engagement.
Exolyt offers three pricing plans, Influencer, Agency, and Enterprise. For more advanced analytics and access to more features, you can sign up for its Agency plan that is about $199 per month.
Key features
1 | Video statistics |
2 | Profile growth and statistics |
3 | Competitor comparison |
4 | Daily progress tracking |
14. Quintly
Founded in 2010 as a tool simply to compare Facebook pages, it has evolved to a tool that is used by 100,000 users, including the likes of Neil Patel, the co-founder of Crazy Egg, Adobe, and Warner Bros.
It is especially popular among social media managers, brands, and marketing agencies as it offers an easy-to-read dashboard that you can share with clients and company executives. It also offers powerful reporting that allows you to convert your analytics into recurring, automated reports to which you can add notes.
It offers only custom plans, with the cheapest plan starting at $345 per month. So, you will have to reach out to Quintly for more detailed pricing information.
Key features
1 | Over 400 metrics |
2 | Automated reports |
3 | Following and followers count |
15. Socialinsider
While Socialinsider is one of the most powerful Instagram marketing tools, it can also be used for TikTok analytics. Aimed at digital agencies, it makes it easy to track and measure your influencer network or simply to get a quick overview of how your different marketing campaigns are doing. All in all, it is one of the best comprehensive social media tools for analytics.
Similarly to Exolyt, you can create side-by-side comparisons to work out which influencers boast the best engagement. What’s more, you can also use it to create side-by-side comparisons of your competitors to get better insight into how you are stacking up.
With regards to its pricing, it is not one of the cheapest tools. Its cheapest plan starts at $83 per month. If you are an agency with more needs, you can check out its Agency plan for $166 per month, or if you are huge company that’s looking to get strategic insights, Enterprise would be perfect for you.
Key features
1 | Key metrics like average engagement, average engagement rate per post, and followers growth |
2 | Profile statistics |
3 | Top hashtags |
4 | Competitor analytics |
5 | Branded reports |
6 | Ads analytics |
16. TikBuddy
TikBuddy is an extension that integrates directly with TikTok. It’s a tool focused solely on TikTok and short-video analytics to bolster marketing initiatives on the social media app. TikBuddy is able to collect open data, filter, arrange and reconstruct the raw data, and create useful analytics for TikTok creators.
The extension enables you to view any TikTok stats, access them in real-time, and look at any creator data through their metrics. It can be a tool to edge out competitors.
Key Features
1 | Access to pertinent industry insights from expert interviews and research |
2 | Analytics and account management (e.g., global and country creator score, creator stats, and other metrics) |
3 | Video and music stats |
4 | Hashtag analysis |
5 | Influencer marketing with pre- to post-campaign feedback |
17. Melody Socials
Melody Socials was born after the two founders spent hundreds of hours searching for influencers. They hated the process so much that they decided to create a tool to automate this search. While not a true analytics tool in the sense of the word, it does rely on data to automate how you search through recommended profiles on TikTok.
A word of warning, it is not cheap. The cheapest plan costs a whopping $199 per month. If you want to search by sounds and have the ability to schedule searches to run one after the other, you will need to sign up for the Agency plan ($349 per month) or the Platform plan ($699 per month).