Tiktok revenue and usage statistics
Over 2 billion downloads of the well-known short-video software TikTok have been made through the Google Play Store and Apple software Store.
This social media app was initially released as Douyin in Mainland China in 2016, and since then, it has sparked controversy in several regions, including the USA and India, due to worries over national security. 2017 saw the $1 billion acquisition of Musically by Chinese company ByteDance, who then combined it with TikTok a year later.
TikTok gives users access to hundreds of effects and filters so they may make 60-second or shorter videos. Users can share their TikToks with millions of other app users and incorporate sound samples from the extensive music library into the background of their movies.
TikTok’s ability to display the most popular and captivating videos to other users on its homepage has allowed many users to venture into the realm of influencer marketing and quickly amass millions of followers.
Businesses were also soon drawn to it due of its large user base. Today, TikTok is a part of many international brands’ and small and medium-sized businesses’ social media marketing plans. They use the platform’s numerous advertising opportunities to market their goods and services.
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Short info about Tiktok
Founder | ByteDance |
Founded Date |
2016 (Douyin), 2017 (TikTok) |
Platforms | Mobile, PC, Tablets |
Headquarter | Los Angeles, California |
Global Offices | LA, NY, London, Paris, Berlin, Tokyo, Seoul, Singapore, Dubai, Mumbai, and Jakarta |
Website | https://www.tiktok.com/ |
Crunchbase Profile | Tiktok |
Number of Employees | 5200+ |
Google Play |
App Store Link |
App Store | App Store Link |
Let’s now examine Tiktok revenue and usage statistics
Year TikTok Monthly Active Users
2021 | 1 billion |
2020 | 689 million |
2019 | 508 million |
2018 | 271 million |
2017 | 55 million |
According to Sensor Tower, TikTok reached 740 million first-time installs worldwide in 2021, down 25% from 980.7 million in 2020.
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TikTok User and Usage Stats (2023)
- According to Piper Sandler’s Spring 2023 Taking Stock with Teenagers survey, TikTok is still the most popular social media site among teens as of April 2023, despite a one-percentage-point decline in favorability from the fall of 2022 with a 37% share.
- TikTok said on March 20, 2023, that it has 150 million monthly active users in the United States, up from the 100 million it had in 2020. (Reuters)
- TikTok generated 672 million new app downloads in 2022, making it the most downloaded app last year. It was also the No. 1 app in the United States in 2022, with 99 million installs. The app was banned by over 20 states from government-owned devices.
- TikTok was the most downloaded app in the first half of 2022, with approximately 373.2 million.
- TikTok became the most downloaded non-game app worldwide in Q1 2022 across Google Play and the App Store.
- TikTok saw daily opens from 29% of its active Google Play downloads in Q2 2022, the second-highest engagement after Instagram. (Sensor Tower)
- TikTok announced on September 27 that it reached 1 billion monthly active users globally this summer, marking a 45% jump since July 2020. The United States, Europe, Brazil, and Southeast Asia are the biggest markets for the popular social media app.
- TikTok’s global users will overtake those of Snapchat and Twitter in 2021, making it the third largest social network worldwide behind Facebook and Instagram.
- TikTok became the world’s most visited site in 2021, surpassing last year’s leader, Google.
- TikTok became the most downloaded app worldwide on Christmas Day 2021.
- As of July 2021, with the 3 billion install milestone, TikTok is the fifth non-game app to join a tier that’s historically been the exclusive domain of Facebook.
- TikTok’s first-time downloads climbed 2 percent Q/Q to 177.5 million in Q1 2021 and surged 16 percent Q/Q to 205.4 million in Q2 2021, the most growth the app has seen since its record-breaking Q1 2020 when it accumulated more than 315 million installs.
- As of March 2021, 50.6 percent of Android TikTok app owners in the United States accessed the video sharing app on a daily basis. According to AppApe, 77.1% of U.S. TikTok audiences were monthly active users of the app. (Statista)
- According to recent industry data, Peru was the fastest-growing iOS TikTok market, as February 2021 downloads of the video sharing app increased by more than 120.4 percent compared to the previous month.
- During this period, TikTok generated 52.9 thousand downloads via the Apple App Store in Peru. The global number of monthly iOS TikTok downloads amounted to 11.4 million. (Statista)
- Poland was the fastest-growing TikTok market based on downloads with Google Play, as February 2021 downloads of the video sharing app in the country increased 88.6 percent compared to the previous month. Polish Android users downloaded TikTok a total of almost 434 thousand times during the measured period. (Statista)
- The mobile app of TikTok has been downloaded over 2 million times on the major app markets. It also broke a new record by getting 315 million app installs and became the most downloaded app in the first quarter of 2020.
- Douying, the Chinese version of TikTok, has 400 million daily active users in Mainland China. (TechCrunch)
Chinese users account for 80% of the total amount of time spent in the short video app. (AppAnnie) - It is available in more than 150 countries around the world, and it supports 39 languages. (TikTok)
- More than half of all TikTok users are aged between 18 and 24 years old. (Adage)The 40 most popular TikTok influencers have at least 10 million followers. (Business Insider)
- As of September 2021, Charli d’Amelio was the most popular TikToker on the platform, with over 123.5 million followers. (Statista)
TikTok Revenue Statistics as at 2023
- As of December 2023, TikTok had become the first non-game app to surpass $10 billion in consumer spending.
- Across both Apple and Google’s marketplaces, TikTok continued to be the highest-earning non-game app in H1 2022, generating a total of $1.7 billion from user spending, which grew 85% from the $920.7 million it developed in the first half of 2021.
- In Q1 2022, TikTok generated $821 million in global consumer spending across the App Store and Google Play. (Sensor Tower)
- TikTok users spent $2.3 billion in the popular short-video app in 2021, including the iOS version of its Chinese localization, Douyin, up 77% YoY from $1.3 billion in 2020.
- In the first half of 2021, TikTok generated an estimated $919.2 million in consumer spending. Consumer spending in TikTok has now surpassed $2.5 billion globally.
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- In Q2 2021, TikTok saw its biggest quarter-over-quarter growth in consumer spending since Q2 2020, climbing 39% to $534.6 million from $384.7 million in the previous quarter.
- Shopping on TikTok increased by 553% in the last 12 months.
- TikTok generated nearly 1.84 million U.S. dollars in app revenues in Saudi Arabia via Google Play in February 2021. Saudi Arabia accounted for 24 percent of TikTok’s revenues throughout the Google Play store during the measured period. (Statista)
- ByteDance aims to handle more than $185 billion of e-commerce annually by 2022, building on the reach of social media wunderkinds TikTok and Douyin. (Bloomberg)
- Investors of ByteDance value TikTok at $50 billion. (Reuters)
- TikTok generated nearly 2.1 million U.S. dollars in U.S. app revenues from iOS in February 2021. The United States accounted for 44 percent of TikTok’s revenues throughout the Apple App Store. (Statista)
- ByteDance reported a $5.6 billion increase in its revenue in the first quarter of 2020. (Business Insider)
- In February 2020, TikTok’s lifetime user spending reached $300 million. (Statista)
- TikTok generated $78 million from in-app purchases in April 2020.
- Its U.S. revenues expected to reach 500 million in 2020. (The Information)
- In 2019, China was TikTok’s biggest revenue source with $122.9 million coming from iOS users. During the same time period, U.S. users spent $36 million and UK users spent $4.2 million.
The most liked video on TikTok?
The most liked TikTok video of all time was Bella Poarch’s lip sync video, with 60.5 million likes.
@bellapoarch To the 🐝 🐝 🐝 #fyp ♬ M to the B – Millie B